Experience

National Ready Mixed Concrete Association

Director, Member Engagement | September 2020 – Present

• Responsible for retention & growth of 600+ member companies representing 70% of operating budget 

• Turned around previously declining membership via multi-pronged engagement and recruitment program, resulting in ongoing member growth averaging 10% YoY

• Implemented first-year onboarding curriculum resulting in 95% new member retention rate

• Led persona-focused value proposition overhaul, leading to an ongoing customized membership marketing campaign designed to growth core and associate membership

• Creates and executes "joint business plans" for largest member stakeholders 

• Manages multiple cross-departmental projects designed to address variety of association needs such as education audits, website revisions and internal process review 

• Creates weekly executive reports covering recruitment & retention KPIs, including progress to goals and comparison to historical trends

• Utilizes Feathr marketing platform to execute growth-focused campaigns, builds ChatGPT AI prompts for copy generation and iMIS AMS for member management

• Enhances association output by building a culture of positive reinforcement and creative thinking

American Staffing Association

Senior Manager, Enterprise Accounts | May 2020 – September 2020

• Developed and executed strategic plan for new member and non-dues revenue

• Built campaigns addressing evolving needs in advocacy, business intelligence, talent acquisition

• Supported new means of member interaction by growing association affinity groups

• Employed AMS platform and internal resources to generate comprehensive executive reporting

Las Vegas Convention and Visitors Authority

National Sales Manager | May 2015 – May 2020

• Generated 789,715 visitors / $1.2bn new economic impact annually via direct engagement with a variety of exhibition and event organizers to bring B2B and B2C events to Las Vegas 

• Served as liaison between Las Vegas hospitality community and DC beltway association footprint

• Oversaw creative, logistics, budgeting, and execution of experiential campaigns built to drive tourism

• Promoted thought leadership via delivery of effective education sessions and presentations

• Created planning blueprints such as departmental sales plans and database revitalization projects

• Reinforced the Las Vegas brand through exceptional service and professionalism

National Trade Productions

Account Executive | August 2013 – May 2015

• Exceeded sales goals for a variety of events ranging from startups to established top-250 exhibitions via identifying new market segments and industry trends 

• Designed and executed innovative sponsorship opportunities to foster auxiliary revenue growth

• Managed reporting for 500+ concurrent accounts, overseeing financial reporting and CRM activity

Global Experience Specialists (GES)

Sales Manager | August 2009 – August 2013

• Chosen as the first participant in GES' Management Training Program for recent college graduates, receiving comprehensive training in all aspects of live event production